Do your business transformation processes enable you to take advantage of digital disruption, or do they hold you back?
The digital revolution has greatly increased the pace of change for businesses disrupting every
aspect of human activity and presenting new challenges and opportunities. Enterprises face
difficulties such as lacking customer data, identifying outdated processes, justifying ROI for CX
initiatives, and balancing customer privacy and organizational silos. A recent IDC survey showed
that only 7% of enterprises consider themselves digital businesses, while 50% of IT and business
leaders in a recent Adobe survey stated that they have no CX initiatives or technology in place.
What is Business Transformation?
Business transformation refers to the radical alteration of a business's operations. This process
involves a complete overhaul of traditional business practices and a shift in the way the industry
operates. It encompasses a comprehensive approach to identifying the necessary changes
required for an organization to reach its objectives.
The emphasis is placed on the outcomes rather than the tools used. Hence, this approach has a
higher chance of success in enhancing the organization's digital transformation efforts.
What is the business transformation process?
Set specific, achievable goals to measure the effectiveness of the transformation.
Create visual representations of workflows to understand the functioning of the business.
Analyze the processes to identify areas that need improvement, such as slowdowns, redundancies, waste, and risk.
Establish a baseline for data to compare the impact of the transformation on business
Interview key individuals to gain their support and buy-in for the process improvements.
Select the appropriate tools, whether custom or pre-existing, to enhance organizational
Ensure a positive mindset towards change to help team members adopt new systems.
Build, implement, and test the solutions to integrate platforms and automate workflows.
Continuously optimize the improvements based on feedback and performance.
Keep searching for additional workflows to improve in a continuous process.
The ultimate objective of business transformation is to reduce labor costs, eliminate bottlenecks,
minimize errors, lower risk, and improve customer satisfaction. This should be the focal point of
For a successful start, it's recommended to choose a low-risk process with low costs to optimize
first, then gradually expand and improve other workflows and systems. This approach minimizes
the risk of failure, encourages results-oriented efforts, and fosters a culture of continuous
improvement within the organization.
Why is a Business Transformation Needed?
If a business fails to innovate, it risks becoming irrelevant in today's fast-paced market. As
customer expectations evolve and change, they use their experiences with other brands to
judge their interaction with your company. For example, if they've seen a feature or benefit
offered by another brand, they may expect it when doing business with you.
Leading companies like Netflix, Amazon, Uber, Apple, and Airbnb have transformed
marketplaces and customer expectations. As more major companies with large IT budgets
continue to innovate, their business models will likely impact how your customers perceive your
To remain relevant and competitive, it is important to continuously find new ways to innovate. By
streamlining your time to market, reducing waste in production, and giving your team the
resources to provide exceptional customer service, you can set your business apart from the
Transforming your business into an agile entity that can adapt to the rapidly changing business
environment is crucial to staying ahead of the competition and maintaining your relevance.
6 ways to Ensure the Business Transformation success
To ensure a successful business transformation, a tactical approach is necessary. These 5
strategies are crucial for maximizing returns and ensuring your investment pays off:
Set Achievable Goals
Clearly define attainable goals that can be improved upon before
committing to any change.
Have a well-designed strategy to drive the transformation and gain buy-in
from all stakeholders.
Take into account the budget, current operations, and company culture
and recognize that change takes time.
Foster a Change Mindset
Ensure that employees and leadership are committed to change
and continuously seek ways to enhance processes and meet goals.
Create end-to-end blueprint
Developing the blueprint requires comprehending the interdepartmental handoff points. This step involves utilizing the information obtained in the previous step to graphically represent which department or individual is accountable for each aspect of the process from start to finish.
Invest in efficient systems to improve operations, resulting in a clear
return on investment that can drive future transformations.
Our extensive experience, knowledgeable team, and ample resources allow us to expertly
navigate even the most intricate business transformations. We assemble cross-functional teams
of subject matter experts from various regions to provide our clients with relevant data, insights,
Our end-to-end approach means that:
Delivering changes to the business model and operating model that benefit shareholders,
customers, employees, and the community.
Ensuring that leaders are properly prepared, aligned, capable, and motivated to drive
significant changes within their organization.
Providing quality and innovative solutions that enable a timely transformation while also
building the capability to maintain value.
Being defined by a collaborative culture that enables us to work seamlessly with our clients
and partners to maximize value.