WHAT IS KEYWORD RESEARCH?
Every search engine has its search technology and algorithm and a way of working. We need to understand the backend technology, their algorithm in order to rank our website on the top of their search results. So searching and putting of specific terms on your website for targeted customers is basically known as keyword research where a particular query of people is answered instead of a large chunk of the audience.
WHAT IS THE IMPORTANCE OF SEO
As per today’s scenario, it can be said that SEO has evolved because of the increasing competition. More than 4 million searches are done every minute on Google and we cannot cater to all of the searches, rather we can focus on a particular audience that has the maximum buying potential.
The keyword research process can be very time-consuming and lengthy because of the competition. It does not matter if that keyword is highly searched or not but if it is relevant to the query you are solving. And if that keyword has a high conversion rate then you can use that keyword to your benefit.
The more quality content you put up on the website, the more traffic you will see on your website, and subsequently, your website will be ranked up in the list.
Therefore the main reason why SEO is important is:
- Visibility, Web Traffic & Ranking
- Better Experience of Visitors
HOW TO DO KEYWORD RESEARCH
DECIDE A NICHE YOU WANT TO TARGET
It is very important to decide the audience you want to cater to, especially in today’s time when placing Google Ads also does not bring sufficient sales. Because of the increasing competition. So deciding a niche of audience and working for them has proved and given great results.
MAKE A LIST OF HIGHLY SEARCHED TERMS THAT ARE RELEVANT TO YOUR BUSINESS.
Before jumping into starting a website and posting content. It is important to make a Keyword strategy so that the right type of content with the right description and terms is displayed to the right audience at the right time. Blindly posting content will not bring you results.
So, it becomes important to first gather all the keywords at a place and then rank them in terms of search volume and relevance and then use them at relevant places.
USE THOSE TERMS IN YOUR WEBSITE’S TITLE, DESCRIPTION, AND YOUR ARTICLE
Researching keywords can be a very hectic task and after performing such hectic tasks if we do not get the desired results, it can get really frustrating. Another important thing to consider is to use the keywords at the right place. The title of the website is the most important place, further on description and then the content. So keywords that have a high monthly search volume must be used in this series itself. TITLE- DESCRIPTION- CONTENT.
USE ANALYTICS TO CHECK WHICH TERMS BRING MORE VIEWS AND SALES
Google provides analytics tools to keep a check on which keyword is more favorable for us in terms of sales and views. Some keywords only bring us views while some bring us sales. Accordingly, we should use the relevant keywords.
There are specific keyword phrases that work for us and they can be determined only after using them. Therefore we must not believe that every keyword will be useful.
WHERE CAN YOU FIND THE MOST RELEVANT TERMS
The most relevant and useful terms for Google can be found for free in the Google search box. And at the end of the page in related searches. Apart from them, you can have a look at websites in your niche that are ranking and use the same keywords that the website is using
There are numerous SEO tools that provide us the data of keywords. This data is sorted in terms of monthly search volume, ranking, views, sales from where you can decide which keywords should be used in your website.
HOW TO CHOOSE THE KEYWORDS
MAKE A LIST OF KEYWORDS
After you have decided to make the keyword research, it is your take whether to use any paid services or do it for free organically. So gather all the keywords in a sheet that will help you. The most important thing is to NOT do keyword stuffing else the Google algorithm will identify the website and blacklist it.
FILTER THE LIST
After making the list, filter the keywords according to your preference whether you want to make sales, bring in more views or any other purpose. Every website has its own purpose, some provide free tools to place Google Ads and earn revenue from there.
CHECK OUT YOUR COMPETITORS
You can have a look at your competition what terms they are using to rank on the first page of the search engine.
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