• Case Study

TROOLOGY enables an Advertising Agency to streamline the monitoring of their OOH Media Sites effectively

#OOH Media #Advertising Agency #Site Monitoring #Audit #Customer Engagement #Presentation #Marketing Report

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BoardCast

Advertising Agency

SALES ENQUIRY

Client

Sigma Trade Wings is a one of the leading Outdoor Media Advertising Agency with a presence across cities in Uttar Pradesh, Uttarakhand and Delhi NCR. The Organization manages a huge inventory of owned and contracted Outdoor Media Sites and handles complete advertising at various Airports of the country.

Industry

Advertising Agency

Challenges

  • Leading Outdoor Media Advertising Agency has an inventory running into thousands for multiple types of Sites (like Billboard, Gantry, Unipole, etc) spread across where they are required to execute their Customer’s Campaign.
  • With a fleet of on-field executives, the Organization has been collecting the information of all the sites – like images, video and any problem at the site as an exchange of conversation over whatsapp. The process of collecting information over whatsapp brought various challenges as to managing such a huge content on a daily basis and indexing it in a structured manner at the recipient end.
  • The Organization was looking for a structured solution where all such information can be obtained in better fashion.

Solution

  • Sigma Trade Wings chose TROOLOGY to develop a solution which eases the process of monitoring and also helps in enabling the on-field executives.
  • TROOLOGY’s experts studied and analyzed the complete process and implemented an Enterprise Portal for the Sales & Marketing Department of the Organization and brought all the inventories and their complete information at one place.
  • On-field executives are given a specially designed Mobile Application to review their allocated sites and to plan their monitoring travel accordingly. The images, videos & site issues are captured against each of the site and the data is automatically transferred to the Enterprise Portal seamlessly thereby creating a structured storage and access system.
  • Moreover, the report builder of the system also helps the Organization to instantly create a daily campaign report which can be shared with the Organization’s client. Additionally, a separate Mobile Application has been created for the Organization’s Customers to view their campaign information on the go.
IMPACT

6,000+ Sites

All inventory at one place

Memory Space Optimization

Compared to earlier transaction over Whatsapp, the transaction with system has drastically reduced the memory consumption for both field executives and the backend operations executive

Route Planning

On-field executives are now more clear and informed about the location of the site and plan their travel as per the nearest sites to avoid un-necessary travels.

Customer Reporting & Customer Wow Experience

A professional report is now prepared for the Customer’s Marketing Campaign and the Customer’s officer gets every update on his own Mobile Application.

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